LEIBNIZ
“DU WEISST AM BESTEN
WAS GUT IST”
With the newly developed brand positioning, LEIBNIZ's design relaunch deeply connects with its primary target group: caregivers.
The initial phase of this journey featured a relaunch campaign highlighting real people and families in their everyday lives, accompanied by the message
"You know best what is good."
The initial phase of this journey featured a relaunch campaign highlighting real people and families in their everyday lives, accompanied by the message
"You know best what is good."
Agency: Jung von Matt Spree, 2022
Creative Director Art: Benjamin Mohr
Creative Director Copy: Stefan Sohlau
Senior Ad: Sebastian Hölzer
Copywriter: Aline Mathieu, Dominik Schneck
Junior Art Director: Mitra Tavana
Junior Copywriter: Valentin Gronau
Director: Marco Roth
Production: Soup Films
Creative Director Art: Benjamin Mohr
Creative Director Copy: Stefan Sohlau
Senior Ad: Sebastian Hölzer
Copywriter: Aline Mathieu, Dominik Schneck
Junior Art Director: Mitra Tavana
Junior Copywriter: Valentin Gronau
Director: Marco Roth
Production: Soup Films